I've been fortunate enough to work and produce a handful of broadcast and digital spots for a little known fast food company called Bojangles'. Here's a few of my favorites.
If you don't know who the Kalil brothers are, you need to follow them on social media immediately. Matt and Ryan both play on the offensive line for the Carolina Panthers. They are enormous human beings and love Bojangles'.
They also aren't professional actors. Did I mention they are hilarious? They were even brave enough to ask US for a picture. Also, we totally got photobombed.
Someday you may want children or just a Big Bo Box.
We helped Bojangles' welcome Charlotteans home the best way we knew how: With fried chicken. This video captured over 1.7 million views. In the first week.
Bojangles' has fans all across the country who have moved outside of their footprint. Many long to reunite with their long lost love as soon as they are back in the Southeast. This spot capitalizes on that human truth.
Not serving breakfast past 10am should be a crime. Or at least a horror story.
We all have heroes we look up to. Sometimes, it's not who you'd expect.
Feetures is America's #1 running sock. What differentiates these socks from the rest is their patented targeted compression design. When we first started working with Feetures, their logo felt clunky and dated. With some modifications, I modernized the logo while staying true to its origin.
In addition to modernizing the logo, we helped to re-organize their packaging system to make it more digestible for both the retailer and consumer.
As a component of the new packaging system, a set of icons were designed to explain the various benefits of each product.
Next, Feetures set out to unveil it’s new line of Everyday socks. These images were used throughout their spring 2018 product guide and promotional materials to introduce the line to both retailers and consumers. Below you'll see the process from my sketches to final photography by Mike Caroll.
The two pieces below were used in-store as point-of-purchase sales tools.
To further introduce the expansion from running into everyday, our team redefined the brand's mantra to be "Go. Do. Live. In Feetures." These images, shot by James Quantz, Jr., visually encompass the go, do and live for each individual. The lines that spread out from the feet all start from the sock's patented targeted compression design and spread according to their activity.
These gifs were used throughout their social media channels to excite consumers about this expansion into everyday socks.
In addition to the Everyday launch, we also helped to introduce a pair of socks to help those with a very common foot problem - plantar fasciitis. To introduce these to retailers, we packaged them in oversized pill bottles with a unique prescription label.
We also shot and created a series of fun gifs to capture viewers attentions in emails and on social.
As part of the Everyday line, Feetures pushed out a new product called Hiddens. We created these videos as well as in-store hangtags to explain the visible benefits of these hidden socks. My feet even got a chance to shine in the spotlight.
Sheex breathable, moisture-wicking sheets are designed to create the best sleep environment for high-performance athletes. Our print campaign helped show these athletes that the better they sleep at night, the better they’ll perform during the day.
Purple Heart Homes is a non-profit that was founded in 2008 by John Gallina and Dale Beatty, two combat wounded Veterans. After being injured in Iraq in 2004, they returned to their community and received a warm welcome and grateful appreciation for their service. They began to question why all vets didn’t get the same levels of support and assistance from society.
Purple Heart Homes is dedicated to providing housing for Service Connected Disabled Veterans that is substantial in function, design, and quality fit to welcome home the fighting men and women of America.
It has been an absolute honor and privilege to work with PHH and help spread their message. If you'd like to learn more about them or donate, visit here.
To help spread their mission, we created these billboards. We brought in real veterans helped by Purple Heart Homes to photograph.
John and Dale decided to write a book documenting their story from war buddies in Iraq to co-founders of their incredible non-profit Purple Heart Homes. While they had the inside figured out, they came to use for some help with the cover concept and design.
Here's my sketch that we sent to the talented illustrator, Gary Palmer.
Here is Gary's final watercolor illustration.
Purple Heart Homes asked us to help them create videos to send out to potential new chapters across the country. They wanted to them to be entertaining, simple and informative. Here's one of three that what we came up with from storyboards to final animation.
Here's a page from the storyboards we sent our illustrator. This was such a fun project because I got to draw a lot!
This campaign was created to help promote the benefits of breastfeeding. The concept came from seeing fruit stickers in the produce aisle. As soon as people see a fruit sticker they know that the product is healthy and natural. That’s the same way we want women to feel about breastfeeding. These posters show expecting and new moms that “the best nutrition for your baby is you.” The posters and stickers are available to any “baby-friendly” hospitals free of charge.
Most people think of the Wells Fargo Championship as a snooty golf event for old, rich people.
But in reality, good food, beer tents and a young crowd make this golf tournament fun—no matter what your tax bracket. That’s why, this year, we changed the tournament’s target, strategy and tagline. The Wells Fargo Championship will now be known as “The most prestigious place to have fun.“
The campaign asks viewers to take a closer look at the Wells Fargo Championship.
And if they take a closer look at our ornate frame, it’s actually constructed out of hotdogs, hamburgers, sunglasses, flip-flops, cocktails, as well as the Wells Fargo Championship trophy.
We put our frame out on the course and people shared their photos with #WellsFargoChamp: Including the 2015 Wells Fargo Champ, Rory McIlroy.
There were a few articles written about the campaign.
Oh and at the bottom, that’s me below being a total fan girl taking a picture of Rory post-win. Cheers!
CW: Danny Gassaway AD: Kara McCoy
We know the kinds of signage people are used to seeing in bathrooms: boring, too sales-y and overwhelming content. Oh, and don't forget the "Please don't flush large object or live animals down the toilet" signs. So instead, we focused on a benefit of Autobell or a car care reminder and kept the tone humorous and the design simple.
Now if an Autobell customer needs to relieve themselves, they will see our posters and hopefully leave the stall with some new knowledge and a smile.
Nook was looking for a way to engage with new and current customer in the holiday season. Using mad-libs as inspiration, we worked with fans to re-write “‘Twas the Night Before Christmas.” Each day Nook would ask for either a person, place or thing (depending on the line in the poem) and integrate the best answers. Working with The New Yorker cartoonist, Danny Shanahan, we were able to bring each new line to life with a beautiful illustration. Each sketch was then animated into a video to tell the new story.
Following the video are the sketches I sent to The New Yorker cartoonist, followed by his interpretations.
Campmor sells a wide array of camping gear to make outdoor living more enjoyable. Because of this, many campers have found the transition from a long excursion back into “civilized life” challenging. Campmor is here to help those campers readjust.
This campaign is meant to remind past and current customers of Campmor’s commitment to making camping so easy that returning is hard.
Placed in a variety of city locations, we created non-traditional ads exist to aggregate visitors to the website as well as offer them a respite from civilization.
When customers place an order at Campmor.com, they have the option to enter a trip duration date. The ordered goods come in the package below. Upon returning from the trip, an email is sent welcoming the camper back to civilization.
The Campmor Reintroduction Program exists as a microsite full of resources to help ease the process back into civilization.
The Virtual Campfire is a way to sit around the fire, open a beer and listen to the sounds of nature alone or with friends.
I have a background in fine art and feel it’s good to get away from the screen from time to time.