This campaign was created to help promote the benefits of breastfeeding to those who are able. The concept came from seeing fruit stickers in the produce aisle. As soon as people see a fruit sticker they know that the product is healthy and natural. That’s the same way we want women to feel about breastfeeding. These posters show expecting and new moms that “the best nutrition for your baby is you.” The posters and stickers are available to any “baby-friendly” hospitals free of charge.