feetures: branding + packaging

AD: Kara McCoy

Feetures is America's #1 running sock. What differentiates these socks from the rest is their patented targeted compression design. When we first started working with Feetures, their logo felt clunky and dated. With some modifications, I modernized the logo while staying true to its origin.

 
FeeturesLogo.jpg
 

It’s pretty cool to see a logo you worked on stitched into a sock!

In addition to modernizing the logo, we helped to re-organize their packaging system to make it more digestible for both the retailer and consumer.

Packaging_Type_NEW+copy.jpg

As a component of the new packaging system, I designed a set of icons to explain the various benefits of each product.

These icons have made their way onto the website as well as various marketing materials.

Feetures_Icons.jpg