NOOK: ‘twas the night

CW: Evelynne Scholnick, AD: Kara McCoy

Nook was looking for a way to engage with new and current customer in the holiday season. Using mad-libs as inspiration, we worked with fans to re-write “‘Twas the Night Before Christmas.” Each day Nook would ask for either a person, place or thing (depending on the line in the poem) and integrate the best answers. Working with The New Yorker cartoonist, Danny Shanahan, we were able to bring each new line to life with a beautiful illustration. Each sketch was then animated into a video to tell the new story.

Following the video are the sketches I sent to The New Yorker cartoonist, followed by his interpretations.